Mobile Marketing & Technology

Mobile Marketing and Technology is an online publication and community dedicated to educating Marketing, Sales, IT Professionals and Executives about the latest digital commerce technologies. Join our interactive community of tech companies, marketing agencies, and Fortune 1000 enterprises by submitting questions, news releases and product stories to Marla Ellerman, Executive Director and Publisher, at marla@mmtmagonline.com.

Take a look through our news section below, where you will find engaging interviews with our speakers, important updates, interesting industry articles and more. We regularly update this page to include the latest stories, so check back often. If you’d like to learn more, simply reach out.

MMT NEWS ARTICLES

NRF Wrap 2025

NRF Wrap 2025 by Tom McCole After surviving a treacherous “Georgia blizzard” with snowfall reaching a frightening 1.5 inches, I made my way safely to the Atlanta airport. Destination: The National Retail Federation convocation in New York City.  This is my 25th year of attending this event and I can declare emphatically my favorite so…

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Wonderful Wearables

Wonderful Wearables by Tom McCole One of the amazing things about retail payment technology is the rapid rate of change and development of new products and business models. In the not-so-distant past, we have migrated from carrying cash for purchases to paying with plastic cards. We evolved from knuckle-busting imprinters and manual lookup of bad…

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Finding the Right ROI in Bank Tech

Finding the Right ROI in Bank Tech By: Tyler Brown Infrastructure Investments Fewer than a quarter of bankers in a survey by Bank Director said their bank measured return on investment (ROI) for technology projects, implying at least one widespread problem with banks’ technology planning: A resource allocation approach that doesn’t robustly consider the costs and benefits of…

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PAXCON 2024

PAXCON 2024 by Tom McCole   Despite my domestic tranquility administrator’s objections, I willingly took a break this week from my annual deciduous tree refuse relocation tasks to attend my third Pax Conference in Orlando. I can state with certainty that it was well worth putting the leaf blower back on the shelf and heading…

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