Today’s Top Retailing Trends and Technologies to Consider
Looking ahead, it’s crucial that retailers invest in and deploy enabling technologies to tackle the five trends outlined above – conscious consumer and personalization; everywhere commerce; frictionless everything; data-driven, autonomous retail; and cybersecurity to sustain it all. Consumers have become more thoughtful with where, when, and why they spend, forcing retailers to rethink their strategy from the ground-up. Cloud, big data, AI, automation, 5G and other emerging technologies are critical to a retailers’ success and will become mandatory for survival in the times ahead. Those who innovate to stay ahead of the curve and break through the competitive landscape will emerge from the economic onslaught with the ingredients needed for long-term success.
Karmesh Vaswani is EVP & Head – Consumer, Retail and Logistics Industries. He’s Chairman of the Board at Infosys Consulting.