MPC Interviews Natasha Royer Coons of Advantix Solutions
Please state your name, title, company, and email address to provide to prospective partners and customers interested in receiving more information.
Natasha Royer Coons, CEO of Advantix, nroyercoons@advantixsolutions.com
How are you different than other brands in your space?
As a telecom expense management (TEM) provider for over 22 years, Advantix accumulated a vast library of market knowledge and best practices across carrier billing, contracts, tools and support. This cache of industry knowledge is the foundation for our MCx model.
Advantix is the industry’s first MCx™ – a managed connectivity experience provider specializing in wireless enablement for enterprises. We provide cellular connectivity solutions supported with proprietary SaaS tools that make it easy to manage carriers and plans, visualize and control usage, analyze network performance in real time, and locate SIM-enabled devices.
How would you describe your value proposition to prospective customers and channel partners?
Conventional carriers are pure-play providers that focus on managing their infrastructure. We focus on the customer experience with tools built for optimization, visibility, monitoring and management.
Our flagship product, the multi-carrier SmartSIM, provides cellular connectivity with auto-failover by seamlessly connecting to leading LTE/5G carriers including AT&T, Verizon and AT&T, and 600+ providers globally. If your device – a tablet, handheld computer, router, payment terminal, IoT hardware, etc. – loses connectivity, it will instantly connect to the next available carrier, ensuring business as usual without loss of productivity or revenue, or negative customer experiences.
What recent milestone have you achieved and why is it significant?
Intelisys, the largest technology services distributor in the U.S., named Advantix as its top mobility supplier in 2023. This is significant because Intelisys works with numerous wireless providers including major carriers and recognized Advantix for our year-over-year growth and overall impact of our solutions to partners and their clients/customers.
What near-term opportunities will 2024 present to you and your team?
We will add native voice functionality to SmartSIM, creating a first-of-its-kind multi-carrier data and voice solution for all manner of hardware devices. This will add to our value stack and create new opportunities for our technology and sales partners.
What’s a key trend for your industry in 2024, and why do you think it’s important?
Technology companies will increasingly make strategic alliances with unexpected partners such as marketing agencies, accounting firms and other service-oriented businesses, creating a new wave of partnerships, integrations and connected solutions that drive new business and revenue.
This is important because we’re on the verge of seeing tech companies open up new sales channels and teaming opportunities built on co-innovation and data sharing. Partner programs likely will evolve as a result, probably into systems that recognize value even if it isn’t revenue-generating. Traditional channel remuneration (monthly recurring commissions) will continue, but we’ll see more rewards based on values that aren’t necessarily transactional.
