All Hail Retail Now 2025!

by Tom McCole

In the commerce technology world today, there are more trade shows and conferences for resellers now than ever before. Retail, restaurant, kiosk, hotel, payment, convenience store, grocery, security, and other events offer immense value to both exhibitors and resellers. For some, these convocations present a year-round information cornucopia for those professionals with unlimited time. However, most of us must be selective about choosing events to attend due to time constraints and, more significantly, budget limitations.

For frontline VARs, ISVs, ISOs, and vendors, there is one event worth a trip from anywhere–RSPA’s Retail Now in Las Vegas. This year’s “forum” is appropriately housed at fabulous Caesar’s Palace on July 27-29th. I know what you’re thinking. Las Vegas in July?! Not to worry. The air conditioning is colder than the Roman Colosseum in January. You can leave your toga and laurel leaf crown at home. Caesers has a multitude of restaurants, shopping options, and non-stop action inside, so you’ll never have to face the desert heat!

This year’s Retail Now exhibit hall has sold out once again. It features more than 190 expert vendors displaying AI apps, mobility solutions, robotics, self-checkout, MPOC tap-to-pay, cybersecurity, payment terminals, managed services, and more POS hardware than you can shake your Roman Spatha at. As always, the RSPA showcases emerging technology pacesetters that create new channel opportunities for the entire industry.

Along with the “show,” there is plenty of “tell” for the benefit of all. As an industry, we certainly recognize the rapid changes merchants face. Retail Now features nearly 50 industry leaders to share their experience and foresight to address our rapidly advancing technologies. Special VAR/ISV sessions offer leadership guidance and strategy to create the best ownership culture. The ideas and informational takeaways provided will help resellers translate the merit of these insights and deliver actionable value to their customers and staff.

Tom McCole is a veteran payment technology executive and business development consultant based in Atlanta. Tom@mmtmagonline.com