FreedomPay hosted a live panel discussion on Monday, Jan. 16, 2023, with payments industry leaders at NRF 2023. The event, held 10:30 to 11:30 a.m., at Booth 4250 at New York’s Jacob Javits Convention Center’s exhibit hall, was live-streamed on YouTube, Twitter and LinkedIn, FreedomPay representatives stated.
As moderator, I was fortunate to be joined by the following leaders from across the commerce value chain:
- Chris Kronenthal, President, FreedomPay
- Ben Love, CEO, North America, Castles Technology
- Belinda Harris, VP, Retail Development, Charter Communications
- Craig Witsoe, CEO, Elo
Break through
Consistent with the NRF show theme: “break through,” panelists shared how retailers have overcome unprecedented challenges in recent years by leveraging talent, technology and infrastructure.
Kronenthal noted the discussion focused on a broad theme, “Unleashing the Power of Pay,” which is also the title of a recent study published by FreedomPay, and explored the following topics:
- The current commerce landscape: challenges and opportunities across retail
- The near-term landscape: notable trends influencing retail’s future
- Strategies for success: clear direction for merchants to navigate changing retail topography
“We will focus on one broad theme, ‘Unleashing the Power of Pay,’ as we discuss the meaning of that idea and how it works in the retail sector,” he said. “Within that context, we will explore on several sub-themes, which we also explore throughout our ‘Power of Pay’ white paper.”
Kronenthal also mentioned that FreedomPay’s media partner agency, Marketscale, will conduct additional interviews and B-roll footage throughout the conference.
“As retail evolves, technological advancement is key to keeping pace with the increasing demands of customers in the complex marketplace,” he said. “FreedomPay sets out to partner and encourage merchants to embrace the change catalyzed by numerous external forces, and optimize the buyer journey and experience at the Point of Sale and unleash the power of pay to reach Next-Level Commerce.”
FreedomPay’s white paper, Unleash the Power of Pay, outlines strategies for optimizing security, safety, speed, simplicity and customer satisfaction, Kronenthal noted, by providing a road map to help all types and sizes of companies meet milestones and surpass objectives.
A downloadable copy of FreedomPay’s report is available at corporate.freedompay.com/the-next-level-of-global-payments/
