New Consumer Trends survey finds significant enthusiasm for using Mobile Wallet on their smartphones
Vibes, the most trusted mobile engagement platform, has announced the final results of its comprehensive 2023 Consumer Trends survey. Vibes surveyed a broad range of over 1,000 mobile-centric consumers with the intention of understanding what the relationship with their smartphones looks like today, how they interact with brands on their phones, and how often.
The survey found that Mobile Wallet, i.e. a wallet on the smartphone that allows consumers to pay for items online or at the register, is taking off in popularity, particularly among consumers aged 25-54. 54% of this group say they’re either already using or are interested in using Mobile Wallet to store items such as digital offers and loyalty cards – a terrific opportunity for brands looking to bridge the engagement gap between high-reach, low-engagement channels like email and low-reach, high-engagement channels like a brand’s own mobile app.
More than 70% of smartphone users even said they are likely to save and redeem personalized mobile wallet offers or coupons that are enhanced with their name, and that are tailored to their personal shopping preferences.
“Consumers are telling us that they’ll gladly interact with brands on their smartphones, as long as offers are personal, timely and relevant, and if they allow them to take the next step to using a mobile wallet”, said Jay Hinman, Vibes’ VP of Marketing. “Nearly 70% of consumers already receive text messages and push notifications from brands on their phones, and younger consumers in particular are saying that they love it, with many saying they want even more.”
Vibes has made the full report available for download here.
Vibes helps create personal and valuable engagement between consumers and the brands they love. Leading brands like Chipotle, The Container Store, Ralph Lauren and many others use Vibes to grow, activate and optimize consumer relationships with timely, relevant, high-volume mobile messaging at a global scale. The company’s intelligent mobile experience platform enables marketers and loyalty professionals to connect with consumers using a unified native platform of SMS, MMS, dynamic wallet, mobile push notifications, app inbox and performance analytics.
Little Penguin PR