Backstage with Natasha Royer Coons, CEO of Advantix Solutions
How would you describe your channel to someone who is not familiar with it?
We operate in the information and communication technology (ICT) channel. This channel is comprised of technology distributors, telecom agents, value-added resellers and other advisors that help businesses source, implement, manage and support technologies enabling their operations and customer experiences.
What role or roles do you play within the channel partner ecosystem?
We are a supplier/service provider. Channel partners market and sell our solutions to their end-user clients (SMBs and enterprises).
How do your products or services complement retail and payment solutions?
We blend multi-carrier SmartSIM connectivity with SaaS tools to provide retailers with “always on” primary or back-up connectivity for POS systems and other equipment such as routers, tablets, hotspots and handheld devices. Our SaaS tools simplify SIM management, enable pro-active optimization of usage, provide expense management reporting and cost allocation, and analyze real-time data on carrier switching and other network events.
What are the primary features and benefits of your product or service offering?
Our multi-carrier SmartSIM provides WAN connectivity with auto-failover by seamlessly connecting to leading LTE/5G carriers including AT&T, Verizon and T-Mobile in the U.S., and 475+ providers globally. If the connection fails, the device will hunt for and connect to the next-available carrier, ensuring business as usual without loss of revenue or productivity, or negative customer experiences.
Advantix is the industry’s first MCx™ – a managed connectivity experience provider that enables partners and customers to optimize, manage and report on the entire telecom stack: SIM or circuit; device or hardware; plan or service; invoice or spend; and subscription. Conventional carriers are pure-play providers that focus primarily on managing their infrastructure. We focus on the customer experience with tools built for optimization, visibility, monitoring and management.
How do your service offerings benefit agents and sales channel partners?
We provide a turnkey managed connectivity solution that helps partners differentiate themselves. We make it easy for partners to sell and support cellular connectivity and blended connectivity-TEM solutions. There is no need to be an expert on our solutions because we team with partners and sell for them if requested.
For more information on channel partner opportunities with Advantix, contact our team here: