Effective FinTech Lead Generation Strategies? By Wayne Brown Connecting with FinTech executives to initiate new business opportunities can be challenging. Time spent to deliver innovative solutions, managing the growth of the company, and raising funds usually takes priority. Many people believe that cold calling is dead, however in reality, is this true? There was a…
Marketing Strategies for the FinTech Startup By Wayne Brown, Managing Partner, The Walker Group Over the years I’ve had the opportunity to work with companies to build and promote their brand via print and social media. Developing a marketing plan to launch a campaign and tracking the results is a key strategy to help a…
Salesforce and Conversica Present the Future of Conversational AI at Dreamforce 2023 Conversica and Salesforce to demonstrate the power of Generative AI by combining Conversica Revenue Digital Assistants™ with Salesforce Einstein Gen AI SAN MATEO, Calif., Sept 12, 2023 – Conversica, Inc., the leading provider of AI-powered conversation automation solutions for enterprise revenue teams, today will showcase…
Critic’s Corner What defines a leader? By Dale Laszig, DSL Direct Like baseball trading cards, company names and titles are constantly reshuffled but trademark traits such as astute analysis, team-building and strategic planning, remain indelibly linked to a leader’s identity and personal brand. A company appoints a proven leader to drive growth, innovate product or…