Backstage with Ganeshram Ramamurthy
Please state your name, title, company, and email address to provide to prospective partners and customers interested in receiving more information.
Ganeshram Ramamurthy – Director of Engineering – Relevantz Technology Services
How would you describe your value proposition to prospective customers and channel partners?
We have a proud heritage of product engineering that is part of our DNA. For over 25 years, we have been engineering and delivering technology solutions that are relevant to our customers and winning their trust.
Our purpose is to be relevant to our customers’ business needs and our associates’ aspirations. We strive to be relevant to our customers by staying ahead of the constantly changing business and technology landscape.
Our experience from having built product software and solutions for 6 of the 100 largest software firms in the world has given us the wisdom to build software that is scalable, robust, secure, cloud native, and accessible across multi experience environments. We deliver software solutions for leading enterprises and ISVs in the finance, healthcare, insurance, media, telecom, retail, and technology sectors.
How does Relevantz help banks navigate in Contactless Payments / Card Payments technologies?
Relevantz is experienced with the digital transformation across the industry and the technology verticals in the digital payments space. After the COVID-19 pandemic, there is an alteration with how we pay for products and services. Globally, there is a huge digital transformation in financial services. Relevantz can help businesses develop safe, secure and cutting-edge payments solutions. In our experience, we see that APIs are primary drivers for enabling contactless payments. Payment processors are starting to or already building Cloud SDKs to help their partners and merchant customers meet the demands of the market today by enabling them to accept payments in a variety of channels.
With Our Service Offerings we help our customers to
a. Migrate and re-packaging of core on premise services as Payment Acceptance APIs in cloud
b. Build Applications that enable Contactless Payments leveraging Payment Acceptance APIs
c. Integrating/Embedding Contactless Payments with vertical market solutions
What’s a key trend for the financial industry in 2023, and why do you think it’s important?
Real Time Payments is a leading trend that is adopted by major banks that are actively adding in their use-cases. Access to the financial companies is easy via a direct connection or a third-party service provider (TPSP). Companies to make their backend processes compatible with the network and resources can connect directly and, but others may need to use a TPSP. Real-time payments are also critical in reducing the cash economy, which increases financial inclusion and spurs economic growth.
Digital Wallets are becoming increasingly a ruling component to the way we pay and transfer money. More than just paying bills on a single tap using mobile devices, they can accommodate anything a traditional wallet can. With the rise of blockchain, cryptocurrencies will transform the way people and businesses handle their digital wallets.
Our recent project with an American corporate investment banking services holding company and one of the world’s largest custodian banks — was under pressure to include digital assets like cryptocurrencies in its custody services due to high client demand. We built a secure, scalable, and adaptable Web3 platform that
enabled the client to:
The one key opportunity we’re focusing on in 2023 is Digital Asset Tokenization Services like Asset Tokenization Engineering, NFT Marketplace and Bond Tokenization. We help financial institutions gain the benefits of increased liquidity and reduced transaction friction through tokenization. Whether it’s tokenizing traditional products like cash, bonds, and real estate or enabling digital assets like NFTs, our services enable asset tracking and ensure compliance with regulatory requirements.
- A streamlined process in which it can issue bonds and securities as tokens on a blockchain
- Optimized liquidity and reduced transaction friction for seamless transactions
- The capability to expand its investor base
