Marketing Strategies for the FinTech Startup By Wayne Brown, Managing Partner, The Walker Group Over the years I’ve had the opportunity to work with companies to build and promote their brand via print and social media. Developing a marketing plan to launch a campaign and tracking the results is a key strategy to help a…
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Migrating to the One Bank Model: Key Challenges Large Banks Face By Wayne Brown, Managing Partner, The Walker Group One of the key challenges that large banks face is the failure to operate as “one bank”. The multiple divisions, and subsidiaries contributes to the bank managing through separate silos contribute to running separate “banks” within…
Artificial Intelligence Stats and Trends for Small Business Marketing Small businesses (SMBs) are a busy bunch. On any given day, they might be fulfilling orders, engaging with customers in-person, managing staff, doing their books — plus dozens of other tasks. Most would relish an opportunity to gain back an extra hour, or save some extra…
It’s a Wrap on MPC23! The 2023 Mobile Payments/Digital Commerce Conference in Atlanta has successfully concluded. And once again, the conference supplied relevant technology insights and future business trends from a wide spectrum of industry experts. The speaker and panel sessions covered topics ranging from banking security, real-time payments, digital wallets, SoftPOS contactless payments, and…
AP Technology Takes the Stage at the MPC23 Digital Commerce Event to Discuss the Future of Payments Richard Love (AP Technology), David Morris (Insider Intelligence) and Moderator Greg Wilfahrt (AP Technology) Give MPC23 Audience a Look at the Future of Real-Time Payments, Secure Payments, Buy Now Pay Later and More Atlanta, Georgia—August 22,…