How to get people to trust your app
People are more comfortable opening accounts with non-traditional service providers, but there’s room to grow. When asked what fintechs need to do to make them feel safer, consumers said they’d prefer to verify their identity to prove that they are who they say they are. Taking extra steps to verify customer identities goes a long way when it comes to earning trust.
Want to know what else consumers think? Whether you’re a fintech or an enterprise, read the full 2023 Fintech Effect report to learn how to get ahead of the latest trends, create lifetime customers, and grow your business.
What’s next for fintech in 2024?
Join Zach Perret, Co-founder and CEO of Plaid on January 24 at 12PM PT as he predicts the biggest trends and opportunities for digital financial services in 2024.
Plaid | San Francisco, CA