Backstage with Kount’s Jared Kernodle
Please state your name, title, company, and email address to provide to prospective partners and customers interested in receiving more information.
Jared Kernodle, Chief Revenue Officer, Kount®
How are you different from other brands in your space?
Kount is trust and safety technology. And there are three things that define us. We believe Kount is the only company that has this unique combination of strengths.
1. COMPLETE STRATEGY – You need protection against any threat that could come your way. And we have everything you could possibly need.
2. UNMATCHED EXPERTISE – We’ve spent decades learning the industry, testing strategies, gathering data, and analyzing trends. We know what it takes to succeed.
3. FLEXIBLE TECHNOLOGY – You decide how much or how little is automated. Then the technology goes to work, replacing repetitive, error-prone processes with accurate efficiency.
How would you describe your value proposition to prospective customers and channel partners?
Your business has unlimited growth potential. But every new expansion opportunity is accompanied by unexpected threats. Kount can overcome those uncertainties. We’ll help your business grow safely and confidently — no matter your industry or the challenges you face.
What recent challenges have your company’s leadership faced and how did you overcome them?
There is a lot of economic uncertainty right now. And the businesses we work with are feeling that in a big way. Our hearts break when we hear about industry colleagues or clients that have been laid off from their jobs. And we’ve heard that many companies are restricting travel due to budget cuts, making it difficult to attend in-person events. There’s sadness and frustration over those missed opportunities to learn and network.
In response, our team is trying to make ourselves available in any way we can. Clients, merchants, partners, other industry vendors — we want to take advantage of every possible opportunity to collaborate and help each other through these challenging times.
What recent milestone have you achieved and why is it significant?
In 2021, Equifax® acquired Kount. That was a very significant event in our organization’s history. Interest from Equifax validated the value of what we have been building for nearly two decades — our team, our expertise, our technology, our impact on the industry.
Then, in 2022, Equifax also acquired Midigator® — the industry’s leading chargeback management technology. It’s an honor to have Midigator join in our vision to create a complete strategy for fraud and chargebacks.
What near-term opportunities will 2023 present to you and your team?
We’re looking forward to continuing our partnership with Midigator. By the end of the year, we plan to have an all-in-one platform that can address any threat related to identity, payments, or compliance — from fake identities and account takeover scams to unauthorized transactions and friendly fraud chargebacks.
What’s a key trend for your industry in 2023, and why do you think it’s important?
The April rollout of Visa® CE 3.0 could potentially influence risk management components well into Q4 of 2023. Fraud and chargebacks are evolving threats. And industry practices need to keep pace. However, any significant change takes time to adopt. It will likely take several months, and ongoing workflow refinements, for the industry to fully benefit from the update.
Despite the effort and possible uncertainty throughout the implementation, the initiative has great potential. It’s the first policy update of its kind to empower merchants with guaranteed success in their fight against friendly fraud.
Kount’s Chief Revenue Officer, Jared Kernodle, has more than a decade of proven success in driving market share and business growth efforts within the complex software technology space, Jared brings a combined wealth of domain knowledge, sales and marketing expertise, and executive acumen that will help lead Kount, an Equifax Company, into the future.
Jared joined Kount after an accomplished tenure at Global Payments and its OpenEdge division where he established foundational, ground-up marketing, business development, and sales initiatives for a business that operated across 60+ industry verticals. He was also instrumental in reshaping the company’s merger and acquisition strategy, championing new product and solution launches, cultivating strategic partnerships, and guiding efforts that resulted in a successful expansion into international markets.
Jared holds an MBA from the Duke University Fuque School of Business and a Bachelor of Science degree from Elon University.
