MPC Interviews Vlad Sadovskiy of Netevia
Please state your name, title, company, and email address to provide to prospective partners and customers interested in receiving more information.
Vlad Sadovskiy, CEO & Chief ISO Banker at Netevia
How are you different than other brands in your space?
Netevia distinguishes itself by being more than just a payments company. We focus on providing a holistic ecosystem tailored to the specific needs of merchants, ISOs, and ISVs. Our strength lies in our ability to offer customizable solutions that integrate seamlessly with various industries, whether it’s retail, food service, or professional services. Our innovative technology, combined with a deep understanding of our clients’ businesses, sets us apart. We are also highly proactive in staying ahead of market trends, ensuring that our partners are always equipped with cutting-edge tools to grow their businesses.
How would you describe your value proposition to prospective customers and channel partners?
Our value proposition is simple: we empower businesses to grow and succeed with scalable, reliable, and user-friendly solutions. For merchants, we streamline operations through powerful integrations like inventory management, reporting, and customized POS systems. For channel partners, we offer unparalleled support, competitive revenue-sharing opportunities, and white-label options that help them establish their own brands. At the core, our mission is to simplify complexity and drive efficiency, enabling our clients to focus on what matters most—delivering value to their customers.
What recent challenges have your company’s leadership faced and how did you overcome them?
One of our most significant milestones was successfully raising $120M in capital through a strategic partnership with WhiteHorse Capital. This accomplishment required intense coordination across our leadership team and a sharp focus on aligning our financial strategy with long-term goals. The infusion of capital is enabling us to accelerate innovation and expand our services.
In tandem with this, we launched groundbreaking solutions like Early Wage Access within our Business Banking services, providing consumers with timely access to their earnings. Introducing this program required rigorous regulatory reviews and a robust implementation strategy to ensure compliance and scalability.
Additionally, we rolled out Instant Funding functionality for our acquiring clients, allowing businesses to access funds immediately through Netevia’s POS solutions. These initiatives highlight our commitment to addressing client needs with innovative, efficient, and secure solutions.
By focusing on these advancements and remaining agile in the face of challenges, we’ve positioned ourselves to thrive in an evolving payments landscape.
What recent milestone have you achieved and why is it significant?
A pivotal milestone for us was successfully raising $120M in capital through our partnership with WhiteHorse Capital. This significant achievement underscores our financial strength and enables us to invest in transformative solutions that drive value for our clients.
One such investment is the launch of Netevia POS, a dedicated division focused on delivering state-of-the-art payment solutions to business owners. By integrating innovative features like Instant Funding and Early Wage Access, this division is reshaping how businesses manage their cash flow and employee support. These advancements directly address the needs of our clients, helping them operate more efficiently and thrive in competitive markets.
This milestone reflects our ongoing commitment to being more than a service provider—we aim to be a strategic partner, empowering businesses with the tools and resources they need to succeed.
What near-term opportunities will 2025 present to you and your team?
In 2025, we see tremendous opportunities in expanding our partnerships with niche markets such as grocery stores, ethnic food markets, and salons. The integration of industry-specific features, like label printing and multi-location management, will allow us to attract a broader customer base. Additionally, our increased focus on sustainability and innovation will enable us to align with the growing demand for ethical business practices. We are also excited to scale up Netevia Capital and grow our new headquarters as a hub for creativity, collaboration, and growth.
What’s a key trend for your industry in 2025, and why do you think it’s important?
In 2025, one of the most significant trends is the increasing demand for industry-specific, integrated payment and business management solutions. Businesses are moving away from generic, one-size-fits-all platforms, seeking tools tailored to their unique operational needs. For instance, grocery stores require seamless integration between POS systems and inventory management, while meat and seafood suppliers prioritize features like traceability and compliance.
To meet this demand, we rolled out the Netevia POS division, a dedicated initiative focused on delivering specialized, industry-specific solutions. This division empowers businesses with advanced functionality, such as real-time inventory updates, traceability tools, and the ability to integrate with other critical business systems. These solutions enable businesses to operate more efficiently while addressing industry-specific challenges.
Additionally, Netevia has fully committed to the paradigm switch to AI and has been working on rolling out AI tools that cover different areas of business such as Customer Retention, Risk Under Writing, and Customer Support. Netevia has also rolled out an instant settlement for Merchant funds if Merchants use Netevia for their payment acceptance and use Netevia Banking Services making funds instantly available in their account.
