MPC Interviews Tristen Giles of DFYCampaign
Please tell us your name, title, company, and email address to provide to prospective participants interested in receiving more information.
Tristen Giles, Founder of DFYCampaign, tristen@dfycampaign.com.
How are you different than other brands in your space?
As a technology company first, we have focused on creating an efficient process that produces results month after month. This efficiency has allowed us to keep the price point low to allow smaller and medium-sized companies access to the same resources as major market businesses.
How would you describe your value proposition to prospective customers and channel partners?
Our value proposition is simple. We step in to eliminate digital hurdles and help businesses get the most out of the internet. Whether we’re focused on generating more leads or increasing a company’s conversion rate, everything we do online is done with a specific intention!
What recent challenges have your company’s leadership faced and how did you overcome them?
The recent challenges our company’s leadership has faced revolve around new technology and AI. Every day, new tools are released into the market that can either be very helpful or not helpful at all! The challenge comes with the fact that we have to try them all to ensure we create the most efficient process for our clients. In pursuit of this efficiency, we miss out on resources that could benefit us internally. We’ve quickly overcome this hurdle by partnering with teams that focus on internal process technology, not external-facing technology, as we do!
What recent milestone have you achieved and why is it significant?
In rapidly growing markets such as the cannabis industry, there is often a very high level of competition. A recent milestone to note is our team’s crucial role in helping scale a cannabis retail chain from 2 locations to 35 in 18 months. As you can imagine, new customer acquisition and customer retention are major concerns when growing that aggressively, and we were involved at every step!
What near-term opportunities will 2026 present to you and your team?
All near-term opportunities that the end of 2025 and start of 2026 present to a team such as ours are focused on AI. Of course, these tools allow us to do a better job faster, but they also create significant disruption across industries. No one is ignoring these major developments, and they are prompting more & more people to consider the opportunities the internet offers!
What’s a key trend for your industry in 2026, and why do you think it’s important?
A key trend that our team is emphasizing is more specific messaging. You will continue to see this become more relevant in online marketing simply because there is so much out there. With AI now emailing and calling everyone, those avenues become less effective for sales. Having a highly specific online message delivered directly to the ideal audience continues to trend positively as more businesses look to cut through the noise!
