Broadvoice and The Side Hustle Announce Strategic Partnership to Empower Agents and ISOs in the Payments Space
LOS ANGELES, CALIF. & SCOTTSDALE, ARIZ.–August 6, 2025–Broadvoice | GoContact, a global leader in AI-powered customer experience technology, including hosted VoIP and unified communications, is proud to announce a new strategic partnership with The Side Hustle, an emerging Telecom and IT agency based in Scottsdale, Arizona.
The Side Hustle is a proud member of Sandler Partners, one of the nation’s leading technology solutions distributors (TSDs). This collaboration aims to bring a full suite of telecom and IT services–including Broadvoice’s award-winning VoIP solutions–to agents and Independent Sales Organizations (ISOs) within the payments industry.
Through this partnership, The Side Hustle will roll out Broadvoice’s communication products, alongside a curated suite of technology solutions, to help agents and ISOs add more value to their merchant relationships, drive recurring revenue, and grow their portfolios.
“This partnership reflects our continued commitment to innovation and channel growth,” said Mark Fahey, Director of Strategy Relationships, CEO of Broadvoice.
“The Side Hustle is doing something truly unique in the telecom space by focusing on the payments channel. We’re excited to join forces and support agents and ISOs with powerful tools to enhance their service offerings.”
The Side Hustle is building a next-generation agency model, providing agents and ISOs with access to technology solutions that go beyond traditional payment processing. By integrating telecom, IT, and communication products into their portfolio, agents can better serve merchants’ evolving business needs while building additional revenue streams.
“Our mission is to help agents and ISOs break out of the box and maximize their
impact,” said Marla Ellerman, Founder of The Side Hustle. “Partnering with Broadvoice gives our partners immediate access to one of the most trusted VoIP solutions on the market, enabling them to offer more value, stay competitive, and build long-term, recurring income.”
The partnership officially launches this month, with dedicated onboarding, training, and support provided for all Side Hustle agents bringing Broadvoice solutions to market.
To learn more or to join the program, please contact Marla@thesidehustle.cc.
About Broadvoice
Broadvoice makes it easy for companies to connect with their customers. With our cloud-based, AI-powered CX solutions, mid-market companies worldwide get the tools they need to deliver consistently exceptional customer experiences at every digital touchpoint. With deep analytics, specialized workflows and AI to help agents, managers and customers, Broadvoice focuses on customer outcomes while building innovative technology that accelerates value faster and more simply than legacy or one-size-fits-all platforms. Learn more about Broadvoice at broadvoice.com.
About The Side Hustle
The Side Hustle is a telecom and IT agency based in Scottsdale, Arizona focused on empowering agents and ISOs in the payments space with modern technology solutions that drive value, differentiation, and recurring revenue.
The Side Hustle is a proud member of Sandler Partners, one of the nation’s leading technology solutions distributors (TSDs).
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Cindy Morgan
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cindy@dexterhowardevents.com
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