MPC Interviews Lori Breitzke of B4B Payments
Please state your name, title, company, and email address to provide to prospective partners and customers interested in receiving more information.
Lori Breitzke, Head of Channels & Strategic Partnerships
How are you different than other brands in your space?
B4B Payments is an international participant in embedded finance. Our distinctive approach and critical differentiator lies in our ability to transcend jurisdictions and provide seamless outbound corporate payment solutions that empower embedded finance providers to enhance their services, retain customers, and drive revenue growth.
How would you describe your value proposition to prospective customers and channel partners?
At B4B Payments, our value proposition is straightforward: we offer a single, international platform for outbound corporate payments, ensuring simplicity and ease of integration. Our commitment to excellence means that we have developed robust technology coupled with strategic partnerships so that our partners can rely on us to deliver best-in-class service to end users without any hassle or concerns.
What recent challenges have your company’s leadership faced, and how did you overcome them?
Recently, our company leadership faced challenges stemming from complexities in the Banking-as-a-Service (BaaS) landscape in the US. However, we have responded decisively by rallying together to navigate through potential obstacles. Recognizing the importance of building redundancy with our partners, leadership has unanimously agreed on a strategic direction. This period of reflection has enabled us to reinvent our team and refocus our efforts on driving growth and resilience in the face of adversity.
What recent milestone have you achieved, and why is it significant?
We recently achieved a significant milestone by partnering with Thredd to bring our full, international capabilities to the US market. The strategic partnership enables us to process all transactions from one platform in a customized way. Our inaugural transaction earlier this year marks the beginning of our expansion journey and establishes us as one of the few outbound payment providers operating internationally across multiple currencies from a singular platform.
What near-term opportunities will 2024 present to you and your team?
In 2024, we foresee significant opportunities in the disaster and recovery space. Building on our successes thus far, our team remains dedicated to providing timely financial assistance to disaster victims when they need it most. This crucial focus aligns with our mission to make a meaningful impact in times of crisis and provide payment solutions for a better tomorrow.
What’s a key trend for your industry in 2024, and why do you think it’s important?
A key trend in our industry for 2024 is the focus on Banking-as-a-Service (BaaS), which has garnered significant attention due to regulatory pressure and Consent Orders faced by many (bank) issuers. While this may initially pose challenges, we believe it will ultimately have a positive impact on the industry. By addressing regulatory concerns and enhancing transparency, those that place compliance as a top priority are poised to emerge as more reliable and trusted entities in the eyes of consumers and government authorities. As we navigate through this period of regulatory scrutiny, we remain committed to adapting and evolving, keeping compliance at the forefront of all we do, and ensuring that B4B Payments emerges stronger and more resilient than ever before.
